HomeWealth Management5-Star Main Ladies in Wealth 2022

5-Star Main Ladies in Wealth 2022

Ladies on the rise

The share of Canada’s monetary wealth managed by ladies is predicted to extend from 3% on the finish of 2018 to 45% by the tip of 2028, in accordance with a research by Mackenzie Investments. Investor Economics forecasts that by 2028, ladies in Canada will management $3.2 trillion (42%) of the nation’s wealth, in comparison with $1.4 trillion (35%) in 2016. 

Anne Marie Mathies, a wealth advisor at BDO Canada, feels the path of journey can be constructive amongst wealth companies. “I imagine it’s made progress. I believe there’s been much more focus [on] ladies in management roles coming to the desk over the previous couple of years,” she explains. “I have been capable of take part in a lady’s focus group, which I believe is simply actually encouraging for different ladies who’re in search of or are literally in management roles, the main target being on easy methods to empower them with the proper instruments that they should both get promoted or to achieve success of their position.” 

Wealth Skilled Canada’s 5-Star Main Ladies in Wealth marks out these distinctive females for his or her excellent skilled achievements. 

“It was a really male-dominated business then, and it nonetheless is in the present day. However it by no means occurred to me that as a lady I won’t slot in or that I would face obstacles”

  Sonia LeRoy, LeRoy Wealth Administration Group – IPC Securities Company



Beacons of excellence

Certainly one of WPC’s Main Ladies, Sonia LeRoy, is a seasoned veteran who started giving monetary recommendation over 30 years in the past. 

“It was a really male-dominated business then, and it nonetheless is in the present day,” says the senior wealth advisor at LeRoy Wealth Administration Group – IPC Securities. “However it by no means occurred to me that as a lady I won’t slot in or that I would face obstacles.” 

LeRoy distinguishes herself as a considerate advisor with deep data of accountable investing methods in addition to personalized, goals-based retirement revenue methods. To assist her shoppers, she makes an effort to know their monetary and non-financial targets, their life priorities, the trade-offs they’re keen to make, and their passions. She has helped unfold the phrase on accountable investing by writing newsletters, contributing to a ebook, Monetary Success for Ladies by Ladies, and talking on academic panels. 

“I’ve been advised I are likely to go ‘all in’ with respect to many features of my life. This actually is true of my dedication to my shoppers,” LeRoy says. “Being all in with respect to my shoppers has been primarily based on empathy and understanding. And likewise ongoing schooling, of myself and my shoppers.” 

Past forging lasting bonds in her shopper relationships, she often volunteers, each regionally in Ottawa with Children Kicking Most cancers and in Senegal with poor youngsters. 

Selena Woo, vice chairman of advisory providers – associates and operations at Nicola Wealth, is one other blazing a path. 

“I’ve all the time been a goal-oriented individual, and for me, it’s being clear on my objective after which constructing out a five-year roadmap that acts because the blueprint for my life. Issues could change and evolve over time, however by being purpose-driven, it grounds me to my values,” Woo says. “I’ve grown immensely by discovering methods to repeatedly expertise lifelong studying and to proactively discover alternatives to take dangers and push myself outdoors my consolation zone.” 

Together with her ardour for expertise improvement and skill to acknowledge particular person potential, Woo gives oversight to the supervisor and ops specialist, along with the Associates Group. Amongst different achievements, she led the institution of the Advisory Providers Operations division and formally launched the Advisory Providers Internship Program in 2022 to create a steady expertise pipeline for Nicola Wealth. 

“I actually imagine that as you rise in your profession, it’s necessary to elevate others up alongside the best way, as a result of success turns into much less about particular person ambition and extra about working collectively to construct one thing nice,” Woo says. 

One other of WPC’s 5-Star Main Ladies is Maria Flores, president and chief compliance officer at Carte Wealth Administration. Initially from Ecuador, she started her profession as an accountant. 

“I’ve realized via expertise. If the chance is positioned in entrance of me, I’m not going to say no. I’m going to take it after which determine the way it’s going to work.” 

Over the previous yr, Flores has been working to make sure Carte turns into a Stage 4 vendor agency, overseeing its Salesforce integration effort. She has been instrumental in securing a partnership with a nationwide advertising agency for the Carte’s advisors. In coping with each tech and human parts, she has additionally discovered methods to permit extra environment friendly operation utilizing bots, whereas additionally recruiting, coaching and motivating advisors. 

“[I enjoy] sharing my ardour and data with advisors and colleagues and serving to them to know the business higher in a easy approach,” Flores says. “[It gives me satisfaction to] see ladies friends [being] acknowledged as properly.” 

“I’ve realized via expertise. If the chance is positioned in entrance of me, I’m not going to say no. I’m going to take it after which determine the way it’s going to work”

  Maria Flores, Carte Wealth Administration 


From pathfinders to mentors

LeRoy says her grandmother was one of many few feminine stockbrokers at her agency, and as a baby, LeRoy would go to her at her workplace and watch her learn charts. 

“With the proper feminine position mannequin as a guiding gentle, a monetary profession can really feel stuffed with limitless chance fairly than outlined by obstacles,” she says. 

For Woo, constructing a profession meant juggling a number of priorities. She was working full-time within the wealth business and was pregnant when she began the CPA program. Finally, when she earned and acquired her designation, she was the proud working mom of a two-year-old daughter. 

“Once I mirror again on my profession journey, I’m most happy with with the ability to obtain success each personally and professionally with out having to decide on one or the opposite,” she says. “It wasn’t simple, however you’ll be able to have each a household and a profession.” 

Flores is doing her half to move the baton as a mentor within the Ladies in Capital Markets program, which has supplied greater than 1,000 feminine finance professionals with entry to mentors – female and male – outdoors of their companies for a 12-month interval. 

Mathies provides, “Having a mentor is among the issues that I encourage everybody to have, both being one or having a mentor you can open up to.” 

Corporations ought to participate on this effort as properly by throwing their help behind women-focused skilled organizations, says Tammy Money, CM, who’s head of promoting, Americas, at Vanguard Canada. 

It’s that form of setting that has helped Woo discover her place within the business. At this time at Nicola Wealth, she’s grateful to have a job that fuels her ardour and is personally significant, at a agency that provides ladies a seat and a voice on the desk. 

“Discovering and constructing a robust community of cheerleaders and position fashions has helped pave the best way ahead for me,” Woo says. “Working alongside like-minded, pushed and collaborative colleagues, each feminine and male, conjures up me to guide with a progress and abundance mindset whereas fostering a caring and protected setting which permits for fulfillment.” 

“Don’t be afraid to take dangers. Keep in mind, you’re answerable for your individual narrative. Even should you suppose you aren’t certified for a job or a place you’re striving for, go for it anyhow”

  Selena Woo, Nicola Wealth 


Know your worth

Flores feels that for ladies trying to break into the business, there’s no have to be cautious. 

She says, “By no means take a no as a closing reply; all the time search for a approach round [obstacles], and stay humble.” 

Woo presents related knowledge on perceived limitations. 

“Don’t be afraid to take dangers. Keep in mind, you’re answerable for your individual narrative. Even should you suppose you aren’t certified for a job or a place you’re striving for, go for it anyhow,” Woo provides. 

LeRoy believes ladies within the wealth business ought to by no means doubt their talents. 

“I believe ladies are ideally suited to giving holistic, objectives-based monetary planning and funding recommendation, and to creating deep private connections with shoppers, primarily based on competency and belief,” LeRoy says. “Even when company managers are usually not fast to acknowledge your worth, your shoppers can be.”


  • Alice Fang

    President and CEO

    Northern Belief World Advisors
  • Andrea Casciato

    Head of Digital Investing

  • Annie Sinigagliese, CPA, FCSI

    Vice President and Chief Product Officer

  • Carly Plate

    Vice President, Shopper Portfolio Administration

  • Catherine Metzger-Silver

    Monetary Advisor

    Edward Jones
  • Chantal McNeily

    Funding Advisor

  • Cheryl Rajan

    Senior Affiliate Wealth Advisor

    The Schmidt Funding Group, CIBC Wooden Gundy
  • Corry Workers


    Corry Workers Monetary Group
  • Danica Pinto

    Regional Vice President, Gross sales

    AGF Investments
  • Darcie Crowe, CIM, PFP, CDFA

    Senior Wealth Advisor and Senior Portfolio Supervisor

    CG Wealth Administration Canada
  • Dilys D’Cruz

    Senior Vice President and Head – Wealth Administration and Monetary Planning

    Meridian Credit score Union
  • Edith Kernerman

    Monetary Advisor and Chief Working Officer

    FiduSure Monetary
  • Efrat Sterling-Harel, CIM

    Portfolio Supervisor

    iA Personal Wealth
  • Ida Khajadourian, CIM, CAIA, FMA

    Portfolio Supervisor and Funding Advisor

    Richardson Wealth
  • Ingrid Denda, CFP, FMA, RRC

    Monetary Advisor

    Assante Capital Administration
  • Jackie Porter

    President and Licensed Monetary Planner

    Group Jackie Porter
  • Jan Pryde

    Senior Wealth Advisor

    CIBC Wooden Gundy
  • Janice Honeyman

    Portfolio Supervisor

    Analysis Capital Company
  • Jasmit Bhandal, CFA

    Chief Working Officer

    Horizons ETFs (Canada)
  • Julie Shipley-Strickland

    Senior Wealth Advisor

    Wellington-Altus Personal Wealth and Julie Shipley-Strickland Wealth and Danger Administration
  • Kaitlyn Lawson

    Director of Enterprise Improvement

    iA Personal Wealth
  • Karen Hen

    Affiliate Department Director and Funding Advisor

    RBC Dominion Securities
  • Kelly Ho, CFP, CCS

    Licensed Monetary Planner Skilled

    DLD Monetary Group
  • Kerry Rizzo

    Senior Funding Supervisor

    Harbourfront Wealth Administration
  • Kristina de Souza, CFP

    Monetary Planner

    Kleinburg Personal Wealth and Carte Wealth Administration
  • Laurie Bonten

    Senior Wealth Advisor

    Wellington-Altus Personal Wealth
  • Linda Cartier


    Academy of Monetary Divorce Specialists
  • Lisa Langley

    CEO and Founder

    Emerge Canada
  • Liz Bouthillier

    Senior Vice President, Gross sales

    Franklin Templeton
  • Lynn Stibbard

    CFO and COO

    Harbourfront Wealth Administration
  • Maili Wong

    Senior Portfolio Supervisor, Senior Wealth Advisor and Board Member

    Wellington-Altus Personal Wealth
  • Maria Flores

    Chief Compliance Officer and President

    Carte Wealth Administration
  • Mary Marsillo, MBA

    Head, Monetary Planning and Tax Options

    T.E. Wealth, an affiliate of CWB Wealth Administration
  • Melonie Dixon

    Client Banking | Vice President, Digital Advertising and Client Engagement

    Residence Belief Firm
  • Natalie Ferebee, FMA

    Senior Funding and Wealth Advisor

    RBC Dominion Securities
  • Natalie Jamison

    Senior Wealth Advisor

    Scotia Wealth Administration
  • Penny Omell

    Portfolio Supervisor, Senior Wealth Advisor

    CIBC Wooden Gundy
  • Robyn Okay. Thompson, CFP, CIM, FCSI


    Castlemark Wealth Administration
  • Sarah Jones

    Senior Funding Advisor

    Rosedale Household Workplace and Wellington-Altus Personal Wealth
  • Sherry Davis, B.Mgt, FMA, PFP, FCSI

    Senior Monetary Advisor

    ATB Wealth
  • Susan Carson, CFP, CIM, CIWM, RIAC, FCSI, EPC

    Funding Advisor and Portfolio Supervisor

    Richardson Wealth
  • Susyn Wagner, CIM, CFP, FCSI

    Senior Funding Advisor and Senior Portfolio Supervisor

    Wellington-Altus Personal Wealth
  • Trixie Rowein, B.Comm, CFP, CIM, CPCA

    Senior Portfolio Supervisor and Monetary Advisor

    Raymond James
  • Tuula Jalasjaa


    The Ladies’s Assortment

In July, Wealth Skilled Canada invited wealth professionals from throughout the nation to appoint their most distinctive feminine leaders for the 5-Star Main Ladies in Wealth listing. Nominees needed to be working in a job that associated to, interacted with or ultimately impacted the monetary providers business, and to have demonstrated a transparent ardour for monetary providers. 

Nominators had been requested to explain their nominees’ standout skilled achievements over the previous 12 months, together with their contributions to variety and inclusion within the business and the way that they had given again via volunteer roles and charity work. Suggestions from managers and senior business professionals had been additionally taken under consideration. 

The Wealth Skilled Canada crew reviewed all nominations, analyzing how every particular person had made a significant contribution to the business, to slender down the listing to the ultimate 50 Main Ladies in Wealth. 

This report is proudly supported by Ladies in Capital Markets.

Ladies in Capital Markets (WCM) is a nationwide not-for-profit group based in 1995. We execute our mission via constructing fairness literacy, amplifying numerous expertise and uniting Canada’s finance business.

Our companions embody the most important Canadian bank-owned sellers, unbiased and overseas sellers, asset managers, insurance coverage companies, main pension plans, regulatory businesses, exchanges and advisory companies. Our neighborhood of three,500 skilled and scholar members makes WCM the most important community of execs in Canadian finance who’ve come collectively to vote for elevated fairness, variety and inclusion.

· Change into a WCM member right here

· Help WCM analysis by finishing future surveys and sharing with colleagues



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